About Deepak Arasu

We become what consumes us
Deepak Arasu

Hi, I’m Deepak Arasu, an Experience Architect based out of the lone star state, Texas in the United States. This is my space and I often write about UX, Service Design, Designing for AI and future trends.

About Deepak Arasu

As an Experience Architect, I believe in creating best experiences by designing simple products that sustain users to achieve habitual relationships with measurable value to the brand. I love jogging in the morning and talking, writing and learning about UX, Service Design and Visual Design.

My background has been a dog’s dinner and I have played many roles over the years like User Experience Designer, Actor (☺), Interaction Designer, Business Analyst, Entrepreneur, Design Thinker, UI Developer and Product Designer. I have a specialization in Business Administration and Psychology. Below is a short synopsis about myself

Currently working for HCL America Inc as Experience Architect
15+ years of experience working on Sales, Research, Service design, UX Consulting, Lean / Agile methodologies & UX Processes, Interaction design and development.
10 years of solid consulting experience combined at various phases and levels of projects with 1+ years of Entrepreneurial experience in E-commerce domain at UAE.
Experience working on IT services for domains like Financial, Healthcare, Industrial Automation, Education, Entertainment, Media Publications and E-commerce.
Worked on close to 41 products and services end to end for brands like Standards & Poor, Dubai World Central, Oxford University Press, Du, Cadbury’s and ClubCar.
An extended expertise on character animation, motion graphics, story boarding and creating short films.

In this blog you will see me write about everything from Service Design, UX Strategy, Consulting, Conducting Design Workshops, User Centered Design & Analysis, Lean & SAFe Agile Methodologies, Interaction Design, Information Architecture & Customer Experience Platform.

A few brands I have worked for include

Brands Deepak Arasu Worked for