The basic purpose of design is to solve problems and make life better. Good solutions can be designed only by understanding human needs else we end up solving problems for a few or something that does not work. Most of the time organizations create products & service that evolve into something that’s completely unexpected.
According to Charles Eames classic Venn diagram, solving design problems could be more successful, if interests and concerns of the designer, the client and the society intersect at certain areas. He states that by increasing the number of clients in the model builds relationship in a positive and constructive way. While there are multiple outcomes to increasing clients, the real value can be defined by the shear number of variety in relationships & experiences that are established across clients, cultures, domain, conversations, decisions and actions.
Karen Barad, a feminist physicist describes the term “Intra-actions” as a mutual constitution of Entangled Agencies where agency means the ability to act. Intra-Actions mean individuals within a system materialize through intra-actions between various elements in a system and the ability to act emerges from within their relationship and not outside of it. It is important for the centralized Design Offices to study intra-actions from human and non-human actors to mature and measure how design practices based on Societies, Industries, Technologies, Programs, Products and Services to de-centralized teams, stakeholders, vendors and customers. And this happens only when we are able to measure the relationships within these Intra-actions by making the agents more inclusive, while the responsibilities are distributed among constituted entities.
While there are many challenges to this, a simple framework that could work is by setting measures to these entanglement objects. I will try to write more on the framework in the coming weeks…